Selected work

Two concepts. Two industries. One design standard.

These are fictional concept websites created to demonstrate AutoFlow System's ability to adapt its design and structure to different Canadian local-business industries. Neither business is real, and neither is a client.

Concept website — fictional business

Evergreen Cleaning Co.

An airy, refined residential and commercial cleaning concept focused on trust, clarity and an approachable premium feel.

  • Editorial serif type
  • Bright, spacious layout
  • Arch-framed imagery
View Evergreen concept

Concept website — fictional business

Northline Plumbing & Drain

A technical, utility-focused plumbing concept designed around clarity, service information and strong enquiry paths.

  • Structured service grid
  • High-contrast accent
  • Service-request interface
View Northline concept

What these concepts demonstrate

One standard, adapted to each industry.

  • Visual systems

    Each concept has its own palette, typography and shape language, built with the same discipline.

  • Mobile-first thinking

    Both were designed for small screens first, then expanded for larger ones.

  • Industry-specific design

    Tone, structure and imagery adapt to how customers in each industry look for a business.

  • Clear conversion structure

    Each page leads visitors toward a clear next step, such as requesting a quote or service.

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